Why it's essential to be enterprising and innovative
I was enjoying a meal with my family in Panahar, my local BYO Indian restaurant, when I noticed the guests at the neighbouring table were pouring their beer out of special two-pint cartons.
Apparently their favourite pub offers a take-away deal – draught beer or ale dispensed into the special waxed-paper, dispensable containers for consumption at home. Pubco tactics, increased awareness of drink-drive issues, the laws on smoking and the sheer cost of a social evening at the pub are all contributing to the demise of public houses throughout the country. Only the most enterprising and innovative publicans will ultimately survive.
Actually the same is true for any business. Unless it has a product which is unique and thus sells itself, the success of the business will depend on the use of unique and innovative ways of catching the eye of the consumer, developing his or her need for the product and loosening his or her purse strings.
During the free sessions provided by the B&NES Entrepreneurs' Club, specialists and mentors help start-up and fledgling businesses to not only determine the unique properties of their products and services, but also to devise eye-catching and awareness-boosting methods of marketing.
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These specialists and mentors come from the whole B&NES business community and also from our strategic partners.
We have two new additions to the group of strategic partners. The first is Bishop Fleming, the independent chartered accountants who recently launched Business Biscotti, the drop-in networking event held at The Tramshed from 9.30am to 11.00am on the first Thursday of each month.
The second new strategic partner is Curo, formerly the Somer Housing Association, which is keen to extend the services to help not just their own tenants, but all communities in Bath, to optimise all aspects of their lives.
The B&NES Entrepreneurs' Club will start the 2013 programme of activities on Wednesday, January 30, at the Pulteney Arms with a networking evening from 6.30pm to 8.30pm.
After the AGM on January 21, Small Business Focus will continue their monthly breakfasts on January 31 at Carluccio's in Milsom Place, starting at 8.30am. Our speaker is Iain Fox of Fidelius.
Angela Ladd, chairman of Small Business Focus