Weekly shop is a thing of the past
The big weekly shop is dead and buried – with the average busy mum now making 19 dashes to the supermarket every month, it emerged yesterday.
Research revealed hectic schedules, unannounced guests and hungry kids mean it is impossible for mums to limit their shopping to one trip a week.
The study found typically mums now carry out three “big” supermarket shops each month, mums make an additional nine dashes to the shops to replenish the food cupboards.
A typical mum also visits a convenience store or corner shop a further seven times a month in order to top up and keep family life ticking along.
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Andrew Kendall, marketing and buying director for milk&more, which commissioned the research, said: ‘‘The survey shows that mum is very much the head of the household and that trying to plan what the family eats over a month requires a big amount of preparation. No matter how efficient a mum may be, the study proves life always throws in the unexpected.”The study of 2,000 mums revealed nearly half have to make extra trips to the shops because they simply forget to buy certain items.
And 68 per cent said they always run out of their daily essentials, with milk, fruit and bread the items most likely to need replenishing before the next “big” shop.
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