Visitors to be pointed in direction of the Bath Rugby Club
It already pulls in thousands of people to the city centre on home game Saturdays.
Now Bath Rugby has linked up with tourism chiefs to encourage more visitors to pack the Rec stands.
-
From left Dan Hipkiss, Aggie Rutkowska, Philipa Kohly, Alison Levy, Mark McMillan and Jacqui Bender show their support
A partnership with Bath Tourism Plus means staff at the Abbey Church Yard Visitor Information Centre will be wearing Bath Rugby shirts on days when there is a home game, and will be promoting and selling tickets for games alongside club souvenirs.
Bath Rugby sales and marketing director Vicki Smith said: "Bath Rugby are at the heart of this historic city, and so is the tourism it attracts.
Business Cards From Only £10.95 Delivered www.myprint-247.co.uk
View detailsOur heavyweight cards have FREE UV silk coating, FREE next day delivery & VAT included. Choose from 1000's of pre-designed templates or upload your own artwork. Orders dispatched within 24hrs.
Terms: Visit our site for more products: Business Cards, Compliment Slips, Letterheads, Leaflets, Postcards, Posters & much more. All items are free next day delivery. www.myprint-247.co.uk
Contact: 01858 468192
Valid until: Sunday, May 26 2013
"Partnering with Bath Tourism Plus will benefit the city by bringing world famous rugby and a calendar of exciting events to our many thousands of visitors for a long time to come."
BTP will also be providing an accommodation booking link on Bath Rugby's website. The partnership will allow travelling fans to buy both tickets and accommodation together, as well as seek information on attractions, museums and events in the city.
BTP chief executive Nick Brooks-Sykes said: "The impact of Bath Rugby on the city's tourism economy cannot be understated.
"Not only do retailers, restaurants and bars feel the financial impact on match days, but the city also benefits from great TV coverage as broadcasters delight in the beautiful city backdrop to the Rec.
"I am therefore pleased that BTP is forging an even stronger working relationship with Bath Rugby and that our new, strategic partnership is beginning to deliver results for both parties.
"Clearly, we hope this to be a winning formula."
Bath Rugby last month hosted a familiarisation visit from Visit England's overseas business representatives to improve their understanding of the city.
8 Comments
by MajorFlack
Monday, February 25 2013, 1:40PM
“Something a bit sad and desperate about this, in my opinion.”
by Saltfordboy
Monday, February 25 2013, 4:14AM
“Why not promote the Rec for what it is intended i.e. recreational use rather than it being dominated by one group?
Bath Rugby have almost achieved in driving Somerset cricket away from The Rec.
Bath Rugby would be better suited with a purpose built stadium on the outskirts sharing with Bath City.I would favour it being located near Fullers Earth where there is already good park and ride facilities.”
by jonquil
Saturday, February 23 2013, 5:07PM
“Perhaps someone will tidy up the front of the rugby ground on the river front, it looks a wreck/rec.”
by DaveF_Walcot
Saturday, February 23 2013, 3:01PM
“I'm a bit confused by this. I keep hearing that the ground is full to overflowing at every single match, so why do they need further promotion? & if they're not, how are they, in the future, to fill an 18k stadium?
"Bath Rugby are at the heart of this historic city"
No, really, they're not. 12,300 maximum from a catchment area of a few hundred thousand. It's a minority interest.”
by Elsewhereman
Saturday, February 23 2013, 1:47PM
“"BTP chief executive Nick Brooks-Sykes said: "The impact of Bath Rugby on the city's tourism economy cannot be understated.""
Is that really what he said? Or does the (presumably) illiterate so-and-so who wrote this bit of puffery not understand the difference between the words understated and overstated?
Because "the impact of Bath Rugby on the city's tourism economy" sure as hell can be understated. It would be difficult to overstate it without wandering into the realms of hyperbole though.
(Note to Chron subbies: look up hyperbole in a dictionary if you don't understand it.)”
by AngelaLadd
Saturday, February 23 2013, 11:55AM
“Actually we tried this years ago and set up together with Reading a cross-exchange with tickets, accommodation, rail tickets and sight-seeing/shopping for accompanying non-rugby spouses/partners. There was no great appetite shown by BTP or Bath Rugby at the time. We were pointing at the initiatives launched by Manchester with their football teams / national and international exchanges. Good that someone has picked up on this at last.”
by chased
Saturday, February 23 2013, 9:21AM
“Gosh, an article clearly linking the importance of the rugby club at it's current location to the financial well being of the city centre. Await comments re: chron bias etc and just ignoring the facts and how the world simply needs to move with the times.”
by chased
Saturday, February 23 2013, 9:15AM
“Gosh, an article clearly linking the importance of the rugby club at it's current location to the financial well being of the city centre. Await comments re: chron bias etc and just ignoring the facts and how the world simply needs to move with the times.”