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Tesco vows to support Moorland Road shops

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Friday, February 24, 2012
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Bath Chronicle

Tesco has offered to help promote a shopping area which could lose business if the retail giant is allowed to open a new superstore in Bath.

The firm and its development partner St James's Investments is offering an olive branch to traders in Moorland Road, amid fears that businesses could go under should the £50 million transformation of the Bath Press site go ahead.

Tesco and SJI's communications consultants Meeting Place have met representatives of the former Moorland Road Association to discuss ways of helping the shopping street promote itself with new branding.

Among the chief concerns of council planners weighing up the scheme, which also includes creative workshops, offices and homes, is the impact a new Tesco could have on the Co-op in Shaftesbury Road.

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The firms involved in the Bath Press scheme have offered to help develop new marketing for Moorland Road, where there are shops such as a traditional butchers, greengrocers and a DIY store, as well as a bookshop and cafe, with the possibility of a logo being created.

SJI director Christopher Borkowski said: "We want to put Moorland Road in people's minds. It is a unique place with its own environment and its own offer."

Former association chairman David Pye, who runs the This'n'That gift store, attended the meeting.

He said: "I put forward that, if anything went ahead at the Bath Press site, we would want them to invest heavily in signing to point people towards local shops, advertising in the media, and advertising within their premises as well."

Mr Pye said there was the possibility of people from further afield using a new Tesco being redirected to Moorland Road.

The planning application for the scheme has been deferred by Bath and North East Somerset Council to give its planners time to digest new information about traffic flows.

SJI and Tesco said they were disappointed and frustrated at the delay in a decision over the plans, which they say would create 600 jobs.

The firms said there is now a solution to the stumbling block presented by Health and Safety Executive concerns over the gasholder at Windsor Bridge.

While the structure is in place, the HSE objects to new development at the Bath Press site, even though it is a previously used location.

But the Government watchdog has agreed to lift its objections if there is an agreement to decommission the 1920s tower.

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  • Profile image for petshopgirly

    by petshopgirly

    Saturday, March 03 2012, 10:44PM

    “Well, looks like I have got on at long last.I know I do have a vested interest in Moorland Road as we trade there,but we also had the same interest when we had a shop in Brislington and Sainsburys were opening a store there! We were promised some new signage which turned out to be a sign fairly high up on a wall and didn't stand out at all.Sainsburys also provided the poshest new pavements that money could buy unfortunately once they opened no one walked on them.These people are very clever and can make promises which they can keep but it feels too much like blackmail to me.My biggest worry is how the heck they are going to fit this monstosity into thge space available and how it is going to change the lives of the local residents many of whom have probably lived there for most of their lives!It is going to be like fitting a square peg in a round whole,and I promise you one thing it will cause chaos!!!!!!!!!!!!!”

  • Profile image for petshopgirly

    by petshopgirly

    Saturday, March 03 2012, 10:33PM

    “Wish I knew where my comments keep going??????”

  • Profile image for 26sean

    by 26sean

    Tuesday, February 28 2012, 12:13PM

    “Just back from the Co-op in Shaftesbury Road carpark full store empty
    says it all really. this shop is not used enough, moorland rd seemed to be busy well full of cars. people just using the scala as a free carpark”

  • Profile image for gfisher99

    by gfisher99

    Monday, February 27 2012, 2:58AM

    “Bath Press - Traffic Signal Team comments:

    "Overall there are 2 areas of objection to the proposal; one which is effectively the safety of the
    junction design and the other the capacity of the junction.

    "The capacity issue; this predominantly affects the junction at busier peak times whereas the
    safety concerns – geometric design/staging affects the junction at all hours so an impact would
    occur on all users in this location. As previously stated the modelling continues to demonstrate a junction which would be constructed which simply would be unable to cope with demand placed upon it showing results far in excess of those recommended by the modelling software.

    "The modelling again demonstrates a worsening of the junction performance here to that
    which could be implemented by the Council without the development. Therefore nil
    detriment is not achieved irrespective of the fact that the junction as designed simply would
    not be able to cope with traffic demand placed upon it.

    "Therefore we continue to object to this proposal on the grounds stated."

    http://tinyurl.com/7sn7qdq

  • Profile image for RobOldfield

    by RobOldfield

    Sunday, February 26 2012, 10:06PM

    “@ Dave_Weston
    We happen to live in the Moorland Road area and use the Co-op for our grocery shopping. Shutting it down would rip out the heart of the Oldfield Park community. If you're after a sports centre, then why not just build one on the Bath Press site?”

  • Profile image for gfisher99

    by gfisher99

    Sunday, February 26 2012, 1:53PM

    “The Tesco store will remove 19% of the district centre's
    entire turnover, which will be two-thirds of the overall 29% cumulative
    impact on Moorland Road. The Co-op foodstore on Moorland Road is likely to
    receive the majority of the impact associated with the Tesco scheme and
    could lose between 40%-50% of its turnover. GVA considers that the scale of
    this impact could lead to the closure of this store which, given its anchor
    role, would have a significant adverse impact upon the district centre.
    Indeed, even if the Co-op were to remain open, the scale of lost trips to the
    centre would have a significant effect upon footfall and vitality in the
    centre. The Tesco proposal is unlikely to encourage significant linked trips
    with either the city centre or Moorland Road district centre and therefore
    there are unlikely to be any positive impacts associated with the Tesco
    scheme which could mitigate some or all of the financial impact."

    http://tinyurl.com/7hzd4rc

  • Profile image for Ilovespaniels

    by Ilovespaniels

    Sunday, February 26 2012, 12:31PM

    “I think Moorland Road shopkeepers should be worried. It took three changes of traffic lights recently to turn onto Windsor Bridge on the Lower Bristol Road and that was during half term, it will be utter chaos along that road.
    http://tinyurl.com/89hqlnq
    When a Tesco express with petrol station opened in Whitchurch, Bristol a garage and filling station opposite closed within weeks.”

  • Profile image for airhellair

    by airhellair

    Saturday, February 25 2012, 12:38PM

    “There's a big tesco extra in an area of east london I know that people from bath may describe as deprived. It started off as a modest sized store and subsequently expanded to occupy half the shopping centre where it was located. They built an an extension.

    This tescos naturally dominates everything. As far as I know, no other small businesses have ceased. There are only a handful of grocery shops in the area. One of the largest, also opens 24 hours to match tescos. They may not be as cheap as the supermarket, but they are in no way as outrageously priced as what used to be my local village shop in south glos.

    An overground station is opposite the shopping centre. Bus and tube stations are at one end of its car park. Buses use a bus lane through tesco's car park to the entrance of the shopping centre, making it easier for people to arrive and depart. Tesco sometimes have staff by these bus stops to help people.

    Whether this is a result of robust planning or innovative thinking, I'm not sure. Clearly, it works for the local community. During last summer's riots, this area didn't erupt. About 3km away is a large asda, adjacent to a retail park that has PC world, B & Q et al. Traffic can be heavy on saturdays, but bus lanes seem to work well for the 12 or so services that serve the area.”

  • Profile image for geoffone1

    by geoffone1

    Friday, February 24 2012, 4:40PM

    “Five contestants still remain in Moorland Road's annual arm folding contest!”

  • Profile image for Viscount_V

    by Viscount_V

    Friday, February 24 2012, 3:29PM

    “Let's just see what they can offer the businesses in Moorland Road. In such austere times it's a sad fact that some will inevitably go under regardless of Tesco's, perhaps drawing more people to that end of Bath via Tesco's could be a way to halt this.

    I still can't see a major investor, apart from Supermarkets with enough money to throw in to regenerate the surrounding area to include housing, workshops and offices. We can't resist all behemoths and change, particularly when we're in a position to make them put some good back in and work for us in return.”

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