Smart phone way to enhance Art at the Edge trail in Bath
People are being encouraged to use their smart phones to access an extra level of information, including holograms and sound effects, about a public art trail.
The Art at the Edge project, which features a number of Olympic and Paralympic themed sculptures around the city, has started to trial cutting edge "augmented reality experiences".
This is when people download an app onto their phone, iPad or other electronic device, which when used to view a postcard-sized image, produces an extra "experience".
These can include illusions, holograms, information labels, sound effects, commentary or simply ways to link to videos.
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Project organiser Justin Braithwaite said the technology, which is being implemented in conjunction with MothMedia and Mediagrand, was still in the early stages of development, but that augmented reality (AR) was expected to become commonplace in the coming years.
He said its introduction followed Art at the Edge's participation in the X Media Lab conference and workshop hosted by Bath and North East Somerset Council in March.
"AR can be used to enhance and reinvigorate exhibitions, festivals and tourist destinations and is expected to prove especially attractive to the younger generation.
"The potential is huge and very exciting and in the months to come, Art at the Edge and its partners will be working with B&NES to develop the use of this innovative and cutting edge technology."
Four experiences have been added to the sculpture trail and two of these can be accessed via this newspaper by viewing the images shown on this page with an app-enabled smart device.
Larger versions of the markers will also be placed around Bath so the experiences can seen in different contexts. Copies of these, with How to View Guides on the back, are available from the Victoria Art Gallery and Bath Visitor Information Centre.
WHAT TO DO NEXT
You will need a smart device (Apple iPhone 3GS, iPhone 4, iPhone 4S. Apple iPad 2, iPad3 and more powerful Android devices which have Android 2.2 or higher).
1. Go to your app provider, (e.g. Apple app store online).
2. Download the Aurasma Lite app.
3. Open it on your device and allow the use of location. When the app opens, touch the beacon symbol in the top left of screen and open the My Auras window.
4. Scroll the bar at the bottom of the screen to the left and select the search icon.
5. Type into the search window Art At The Edge and when the channel appears click subscribe. This is a free channel but you will be asked to register as a user. Your device should now be able to view the experiences.
View the augmented reality markers with your smart device's camera (let it fill at least 75 per cent of the screen) and the AR experience should start to load. If it is a video, you can double tap the screen to bring it full screen and keep on your device. If it's a 3D model, keep the marker in view to keep the AR live.