Olympics hit city's tourism
Bath's tourism industry was hit harder than expected this summer as the London 2012 Games put people off travelling to the UK because of expensive accommodation costs.
Bath and North East Somerset Council's heritage services team had been preparing for a downturn in people coming to the city, but the actual figures appear to be worse than anticipated.
During the 17 days of the Olympics, sales at tourist attractions, including the Roman Baths and the Assembly Rooms, were 27 per cent lower than in the same period in 2011.
This has been blamed on expensive travel and hotel costs during the Olympics and the fact that the British public opted to either watch the Games in person or on TV rather than visiting attractions in the summer holidays.
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Any tourists who did travel to the UK this summer tended to do so exclusively for the sport in London and did not venture elsewhere in the country.
A report, which is due before the council's economic and community development policy development and scrutiny panel this afternoon, said work was now under way to make sure the loss was mitigated and that the budgeted annual profit of £3.8 million overall in the department was still made.