Lovehoney gets a Fifty Shades of Grey lift
It has become the fastest selling paperback of all time and now Fifty Shades of Grey is helping the sales of one of Bath's most risqué enterprises.
The online sex toy retailer, Lovehoney, has said it has seen unprecedented sales of items such as whips and blindfolds since the raunchy trilogy started flying off the shelves this summer.
Mr Grey, the romantic lead in Fifty Shades, has had such an impact on sales the company has used the book as part of its marketing on toys used in the story.
In July Lovehoney sold more than 6,000 sets of Jiggle Balls compared to 425 during the same month last year, making them the most popular toy for the firm.
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According to the company, revenue from bondage items has increased by 109 per cent, with sales of whips and floggers increasing by 235 per cent in the last three months compared to the same period last year. Revenue from blindfolds is up 230 per cent, restraints 200 per cent and spanking paddles 103 per cent.
Matthew Curry, head of e-commerce at Lovehoney, said: "Normally bondage isn't something we would ever put on to the Lovehoney.co.uk homepage, for fear of scaring nervous customers off, but now we see more and more couples visiting the site specifically looking for more adventurous products."