Looking ahead to a foodie future
Bath has had a long association with dining and extravagance but this month's Great Bath Feast is proving food is as much part of the city's future as it is its past.
Jon Overton, who runs of one of Bath's best- known bakeries – Sally Lunn's – believes the festival is long overdue.
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Jonathan Overton
He said: "Bath's had an interesting association with food always. The Georgians were indulgent, the Romans were indulgent and we are a city of pleasure but also a city of well-being – it's an interesting juxtaposition.
"For years we've taken that heritage and rather privileged position for granted and the feast is a long overdue event which celebrates something that is already here."
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Mr Overton, who is also chairman of the Association of Bath Restaurants, said Bath was a unique venue for diners, which unlike many other cities, not only hosted most national chains but had a strong contingent of independent family-run restaurants and producers.
He said: "I think we're on the road to something really quite special. I think this autumn is the beginning of celebrating what we have and where it's going.
"This year is the beginning. In a very short period of time a very hard working group of people at Bath BID and Bath Tourism Plus have launched this. As more people get behind this we will hope to see an annual event.
"You have to be more than famous to be successful."
And it is this philosophy Mr Overton is employing at Sally Lunn's in an attempt to transform a local business into a local treasure.
He said: "Sally Lunn's over the years has been extremely successful with visitors but perhaps more interested in dealing with numbers of people in a small space but we are determined to get back to our roots in hospitality.
"Over time we hope Sally Lunn's becomes a famous local treasure rather than the busy tourist attraction. We hope we will target more locals to come back as we start offering things that are really exceptional."
Thanks to new manager-chef, Dale Ingram, Sally Lunn's has launched a special Bath Feast Cake, which is available at the Tourism Information Centre.
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