Interactive sales innovation
There's nothing like hands-on experience, and a Trowbridge youngster has shown that he is set for his forthcoming IT course by using his skills at a local car dealership.
Eighteen-year-old George Mawby, above, is about to start at Gloucestershire University to start a four-year degree course in Interactive Game Design at the Cheltenham campus.
The former St Augustine's Catholic College pupil worked on an IT project for Platinum Renault in Trowbridge over the last six months as part of his ICT A Level.
The project involved creating an intricate Flash animation which acts as an online introduction for new sales starters at the dealership as well as being a useful resource for customers and potential Renault buyers.
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His dad Steve Mawby is the Group Direct Marketing Manager for Platinum, so was the natural choice to approach when the students were asked to find a business to assist in their assignment. The idea of the project was to create a multimedia promotional presentation on CD that the company could use to promote its business.
George said: "It's a mixture of an interactive website with an interview on film and some animation that people can click around and browse. It was meant to be as realistic as possible so I did a lot of research and interviews, to make the CD, as well as management behind the scenes. It happened to coincide with the launch of the Renault Z.E. range so we were able to include some information on the Renault Kangoo Van Z.E., Renault Twizy and the Renault Fluence Z.E as well as the forthcoming Renault Zoe.
"It was a great learning experience and useful to prepare for my university course."
For further information and test drives, please contact the Platinum Renault Sales team in Trowbridge on 01225 759525, or visit www.platinumrenault.co.uk