A Bath-based ethical marketing company has helped a city homelessness charity give itself a new image.

Re-Everything in Gay Street has been working with staff at Julian House to offer free advice on how to publicise the organisation in the most effective way.

The firm has come up with a new logo for the group, which runs a night shelter in Manvers Street.

Every element of the charity's visual identity has been put under review and in the next few months it will benefit from the new design ideas.

Steve Fuller, director of Reeverything, which designed the leaflet for Julian House's Christmas Appeal last year, said: "We wanted to see what impact we could make to a very worthwhile local charity.

"We believe it is everyone's right to have a roof over their head.

"It is one of those basic human rights. It is about giving people a voice and giving them the protection. It is about helping people through homelessness and back into everyday life.

"It is about getting to the core of how Julian House works and how it should communicate that and show people the full story."

He said he had met a number of homeless people while working with the charity, who had given him food for thought.

He said: "To be homeless and as desperate as that is hugely emotional.

"It is not just about finding them a house but it is about the rehabilitation which the charity offers, and many clients I have met often want to give something back afterwards."

Fund-raising and PR manager for Julian House, Cecil Weir, said he was hugely grateful for the firm's advice.

He said: "Any charity worth its salt will always be trying to ensure that the maximum possible resources are directed towards its core work.

"In our case it is one of the most marginalised groups in society – the homeless.

"A downside to this policy is that professional services, such as branding advice, can be difficult to justify.

"The support which has been given so generously by the team at ReEverything has been invaluable.

"In addition the process that we went through to achieve the results has been very thought-provoking – making us look harder at how we do things and what we are trying to achieve."

Mr Weir said they would be introducing the changes gradually but wanted to put up a proper sign at the night shelter.

The Chronicle and Julian House will launch the charity's annual Christmas appeal next week.