Haribo flavour fudge is Bath's recipe for fundraisers' sweet success at

A group of University of Bath students have been giving shoppers the chance to channel their inner Willy Wonka for the day as part of a charity fundraising event.

The collaboration with The Fudge Kitchen, in Abbey Street, saw passers-by invited to come up with weird and wacky ideas for fudge flavours.

All those who took part had to give a £1 donation, with all the proceeds donated to Bath Food Cycle, a charity which aims to reduce food waste and poverty by using leftover food to produce healthy meals.

The winning idea – for Haribo flavour – was then drawn from a hat and made into a bespoke batch of fudge.

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At the beginning of the day, The Fudge Kitchen’s fudge maker Nick Hutchinson said he was slightly apprehensive about what the winning flavour would be.

He said: “Certain ingredients don’t set very well, raspberries for example. However, if the flavour is really good maybe we will even start selling it.”

The driving force of the novel fundraiser was student Olly Box, who had been tasked with a competition challenge as part of his business administration course. He said they had some unusual suggestions, including green tea, avocado and Eton mess, but in the end the winning idea had proved a success.

“It consisted of a vanilla base and then pieces of Haribo being folded into the mixture as it set,” he said. “It took a little time to set and it was tricky to cut up into slices because the white parts of the sweets had spread through the fudge.

“When we came to trying to slice the fudge it crumbled a little but we got a sharper knife and in the end it worked OK. We ended up getting one big slice and putting that in the box for the winner.”

Fellow student Jo Stovell said they had been keen to support a local charity which helped local people.

She said: “Bath Food Cycle is an action project that benefits the community and helps the unprivileged around Bath. We really want to raise awareness for this organisation.”

For more information or to donate to Bath Food Cycle visit www.foodcycle.org.uk.