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Gem of a way to celebrate anniversary for Bath jeweller Nicholas Wylde

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Monday, October 15, 2012
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Bath Chronicle

He started his business with just 12 rings, but now 25 years later a Bath jeweller has marked his success with the launch of his own diamond.

Nicholas Wylde, of Nicholas Wylde Goldsmith and Jeweller on Northumberland Place, has recently celebrated a quarter of a century of businesses.

During the past 25 years the company has not only survived three recessions but has grown with the opening of a shop in Clifton Village, Bristol.

Mr Wylde, who grew up in the jewellery quarter of Birmingham where his father had a tobacconist shop, said: "I didn't imagine the success but I set targets which I hoped to achieve."

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Nicholas Wylde Goldsmith and Jeweller has about 30,000 clients, including members of the Royal Family, Jamie Cullum and Sophie Dahl, singer Richard Ashcroft and Olympic gold medallist Amy Williams.

Mr Wylde, 49, said: "Now the Bristol shop is open the aim is to look after all of our clients in both cities.

"What we are generally trying to achieve is that buying jewellery is a happy experience, which is usually happening because of a happy occasion so we want the people to enjoy the experience of coming into one of our shops."

To celebrate 25 years in the business Mr Wylde has designed his own diamond.

Named the Wylde Flower, the diamond is cut from a rough diamond by craftsmen in Antwerp and has 32 more facets than a standard brilliant cut.

Each stone comes with its own certificate from the International Gemological Institute and the words Wylde Flower and an individual number are lasered on to the girdle of the stone.

Mr Wylde said: "It has taken a year to get this launched and patented. It is something I often thought of but hadn't achieved."

He added: "Thank you to my loyal staff and all our customers and their support. It is because of them that we have been successful. We strive to give the best service that we can. We look forward to the next 25 years."

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