Gadget fans queue through the night to snap up new iPhone
More than 500 people queued in Bath to get their hands on Apple's new iPhone 5 when it was launched last week.
Some gadget fans had been waiting outside the giant's SouthGate store since 9pm the previous night to be the first to own the new phone, which starts at £529.
The frenzy in Bath was mirrored across the world, with some devotees queueing for more than a day in London.
The store, which is used to such interest, opened for business at 8am.
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Gary Powell, 26, was one of the early birds and had been queuing since 4am.
He said: "An Apple launch is a real event so it's great to see people in Bath really embrace it.
"I don't care that I've had to stand out here for so long. I just wanted to be one of the first in the UK to say I have the new iPhone. I can't wait to get home now so I can play around with it."
Phone insurance firm www.insurance2go.co.uk had staff working the queue with what it called its iQueued All Night service which included free massages, hot drinks and pastries.
Insurance2go boss Dun- can Spencer said: "It was incredible to see so many people at the South Gate store eager to get their hands on the latest iPhone.
"Our iQueued All Night service was very popular too, especially the massages. Standing up for that long or sitting down on the cold floor can be rather painful so our masseuse was much in demand.
"The fact that there is still so much excitement for the new iPhone, even though this is now the fifth version, proves that Apple really is still in a league of its own when it comes to smart phones.
"I think there's added interest here in Bath also because the city is such a hub for technology and digital innovation with many firms building apps for the iPhone – it's Silicon Somerset."