Ex-Bath student's bright idea to help save cyclists' lives
A former Bath student has designed a new light to help keep cyclists safe.
Emily Brooke, who grew up in the city and attended the Royal High School, has launched her own company after graduating from Brighton University.
While studying for her degree in product design she came up with a light that is mounted on the front of a bike and projects a symbol of a bike down on to the road increasing the cyclist's footprint on the road and alerting drivers to their presence.
To help raise money for the product, called BLAZE, Miss Brooke used Crowdfunding website Kickstarter.
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Miss Brooke, who now lives in London, hoped to raised £25,000 in a month but achieved it in just five days.
She said: "We recently launched on Crowdfunding website Kickstarter where we aimed to raise £25,000 in 30 days. Unbelievably we smashed through our target this weekend after only five days.
"The excitement and response the innovation is generating around the world is truly humbling and so exciting. We just want to see how big this innovation really could be."
Miss Brooke worked with road safety experts, Brighton and Hove City Council, the Brighton and Hove Bus Company and driving psychologists while developing the light.
After designing the concept at university, the innovation won her a place on an entrepreneurial scholarship in Massachusetts as well as becoming an inaugural member of Entrepreneur First, a British accelerator programme supporting recent graduates building their own business.