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Dyson needs more boffins to keep it at cutting edge

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Friday, February 22, 2013
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Western Daily Press

West ideas factory Dyson will today announce a new recruitment drive which will see another 100 engineers and designers join the Wiltshire firm in 2013.

The news is a boost to the north Wiltshire economy and comes on the day the firm opens a £50 million facility in Singapore to manufacture its tiny new digital motors, which will power the next generation of Dyson products.

  1. Sir James Dyson

    Sir James Dyson

The firm took on 220 engineers to join the Malmesbury-based company during 2012, and plans at least another 100 to be hired in Malmesbury this year alone.

Already, the numbers of people employed in Malmesbury are almost a thousand more than before production of the firm’s vacuum cleaners was transferred to Malaysia in 2002, with the loss of 800 manufacturing jobs.

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Now the firm is going truly international, with a high-tech, robot-staffed plant in Singapore which will manufacture the tiny new digital motors that power Dyson’s range of smaller and smaller products, from vacuum cleaners to fans and hand-dryers.

Last month the firm launched its first new product line for three years – a tap which also dries hands – and a Dyson spokesman said the new digital motors were key to the firm’s future after Dyson was left unable to meet the demand for its new DC35 Digital Slim wireless vacuum cleaner last year. The firm said for every one it sold in the UK in 2012, it could have sold another four.

“The facility in Singapore will give Dyson greater control over intellectual property, and production processes and sits at the heart of our supply chains,” he said.

“Most importantly, it will help Dyson meet growing demand for its DDM-powered technology. Dyson’s cordless vacuums, powered by the Dyson digital motor, saw unprecedented growth in 2011 and 2012. Investing in this production line is allowing us to grow at home – we will be hiring 100 more engineers in Malmesbury this year to design the next generation of Dyson machines.”

Sir James Dyson said the plant in Singapore would be a high-tech venture, with only a handful of workers tending to the robots building the motors. “Dyson engineers spent a year developing the lines, searching the globe for the most effective robotic equipment. This has allowed us to double our output,” he added.

The expanding headquarters in Malmesbury will also see more people employed in other areas of the head office, including in customer services and logistics. Dyson’s growth is impacting on the surrounding town, with the firm involved in the drafting of a Neighbourhood Plan to see new homes built nearby.

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10 Comments

  • Profile image for lamail

    by lamail

    Sunday, February 24 2013, 3:42PM

    “Such a pity that the Bath Council put so many barriers in the way of the Dyson Engineering College - it would have been a fantastic asset to future generations.”

  • Profile image for mhelenmary

    by mhelenmary

    Saturday, February 23 2013, 11:35AM

    “I just highlighted the number of buildings empty in the city for too long, and the chances that may be available with further help. I am sure that something as important as education, and employment should be given a fair chance.

    The DSS building, is another, I stated how it was written, the objections were there to the Dyson Academy anyway. Again, prime land and left idle.

    Housing is another subject. I have asked our MP, Don Foster for information on the the subject. Again, investment, we need to rely on other than the tourist trade and museums.

    We do have another government, with differing ideas on regeneration.”

  • Profile image for rogerh3

    by rogerh3

    Saturday, February 23 2013, 11:19AM

    “Does that answer the reasons why it remains empty?"

    No, it doesn't a question that no one had asked.

    "the situation could still have been an option where there no other places to be offered? "

    Not much point when the government had withdrawn funding. Read Dyson's words: "civic leaders in Bath had been supportive.”

  • Profile image for mhelenmary

    by mhelenmary

    Saturday, February 23 2013, 11:04AM

    “Does that answer the reasons why it remains empty? Hardly.

    I simply copied from the newspaper report on the subject of the Dyson Academy, the situation could still have been an option where there no other places to be offered?

    Objections, are common in the city to building anyway. But not when buildings are left empty for years.”

  • Profile image for rogerh3

    by rogerh3

    Saturday, February 23 2013, 10:54AM

    “full planning commission"

    Should be "full planning permission.”

  • Profile image for rogerh3

    by rogerh3

    Saturday, February 23 2013, 10:53AM

    “It doesn't matter what a planner's view was or wasn't since it was given full planning commission by the Council's Development Control Committee. It was called in following objections from the Environment Agency and Dyson later withdrew after the government cancelled its funding.

    King Edwards School is owned by Samuel Smith's brewery.

    .”

  • Profile image for mhelenmary

    by mhelenmary

    Saturday, February 23 2013, 10:31AM

    “In an article written by the Guardian newspaper on the 21st March 2008, it states clearly that the planning within BANES were not keen on the project, it adds that Geof Webber of the planning office was one of those objecting.

    It was referred to Lady Andrews, The Local Government Minister, it also adds that Hazel Blears could need to be consulted too.

    So, in fact if this is the case, then the BANES council planing is the persons responsible. I add where there no other options offered?

    Could I make one last comment, Kind Edwards School building in Broad Street, how many years has this been empty? We need housing not pubs, so will this building remain empty for many more years.

    I say to Bath Preservation Trust, are you not interested?”

  • Profile image for rogerh3

    by rogerh3

    Saturday, February 23 2013, 9:16AM

    “How short sighted as usual are the Council In Bath , when they turned down Sir James Dyson's offer to convert the old Stothert & Pitt Newark works to an engineering training facility ."

    Get your facts right - B&NES didn't turn it down. They approved it.

    "Sir James stressed that civic leaders in Bath had been supportive – and that national politicians had been to blame."

    http://tinyurl.com/blfj6va

    .”

  • Profile image for mhelenmary

    by mhelenmary

    Friday, February 22 2013, 6:21PM

    “Also, so pleased to see homes for the area, I wish him well on his continued success, of course we could have done with your support in Bath. We would have liked the homes too.

    Yes, a very foolish idea to reject his ideas for the city.”

  • Profile image for abate

    by abate

    Friday, February 22 2013, 3:32PM

    “How short sighted as usual are the Council In Bath , when they turned down Sir James Dyson's offer to convert the old Stothert & Pitt Newark works to an engineering training facility .”

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