Campaign to help save lives
A charity based near Bath is launching a campaign backed by Baroness Kinnock to underline the crucial role that toilets can play in the developing world.
The former MEP, who is Labour's international development spokeswoman in the Lords, has voiced an animation for Limpley Stoke-based Wherever the Need.
The charity specialises in sanitation in the developing world, and the white-board animation describes the problems faced by people without easy access to a toilet through the eyes of one family.
Baroness Kinnock, pictured, said: "Wherever the Need is doing excellent work in bringing proper sanitation to those who need it most, especially women and young girls.
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"I am delighted to be able to help its efforts through this informative and fascinating animation."
The charity focuses on building ecologically-friendly sanitation in India, Kenya and Sierra Leone. The systems not only offer dignity and long-term access to a toilet, but also provide a rich compost that can boost crop yields and generate income.
The release of the animation coincides with the launch of the charity's latest campaign, Sanitation First, which points out that sanitation-related diseases cause more deaths each year than HIV/AIDs, malaria and measles combined.
Wherever the Need chief executive David Crosweller said: "We are very grateful to Baroness Kinnock for supporting our work. She is well aware that sanitation underpins all development work.
"It is not a glamorous subject, but the world needs toilets and we build them. Sanitation defines civilisation. Our commitment is to provide value-for-money, environmentally-friendly and sustainable solutions that will make a real difference to the lives of some of the poorest people in the world."
The three-minute animation was drawn by Bath-based animator Bradley Bailey and explains the links between a lack of sanitation and illness, child mortality, educational disadvantage and poverty.
The animation is at www.wherever theneed.org.uk/our- work/sanitation.
The new campaign will be launched at the Trafalgar Square Diwali celebrations in London on October 28.