Bath video blogger Charlie McDonnell's grandad film boost for Alzheimer’s Society fundraising drive

Bath video blogger Charlie McDonnell has created a film talking about his grandad to encourage people to back a fundraising drive helping the Alzheimer’s Society.

Former Beechen Cliff pupil Charlie, who has more than 1.76 million YouTube subscribers, has made the video as part of Project For Awesome (P4A), an annual fundraising initiative from YouTube and Google. It encourages people to make video blogs in order to attract donations to a favourite cause.

Charlie made his video about his Granddad Joe who passed away with dementia.

The two-day campaign closed yesterday, and P4A will match the overall fundraising total raised across the whole campaign, which currently stands at more than 310,000 (£191,239). The final figure will be split between the five video blogs with the most views.

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Charlie’s P4A video has already had more than 100,000 views and he has set up a JustGiving page for his followers to make donations to Alzheimer’s Society. He has promised to match donations on his page up to £5,000.

Charlie, 22, said: “He (Granddad Joe) was a lovely person, and was definitely a friend to me when I was younger. Seeing him go through what he did was hard for me, so I can’t even begin to imagine what it must have been like for him.

“Regrettably for me, it was only after Joe passed away that I discovered Alzheimer’s Society and started learning about the great work they do to fund research looking for a cure for the disease, but also providing vital information about what the disease actually is and helping people who have the disease to have a better quality of life.”

Liz Monks, director of fundraising at Alzheimer’s Society, said: “We are delighted that Charlie has chosen to support Alzheimer’s Society through Project For Awesome. As a charity, we rely on the generosity of individuals like Charlie to help us continue our vital work. Please watch his fantastic video and back him in his fundraising efforts so that Alzheimer’s Society can continue leading the fight against dementia.”

To help Charlie finish in the top five P4A videos and to raise money for Alzheimer’s Society, vote for the video on the Project For Awesome website at www.projectforawesome.com/the-alzheimers-society/the-alzheimers-society-p4a and share the video on Twitter using the hashtag £P4A.