Bath pilot selling Britain to rest of the world
A pilot from the outskirts of Bath has been given the task of selling the nation as part of a new marketing campaign.
Simon Carey, 47, who lives in South Wraxall, has been chosen to be an ambassador for the global campaign to market Britain to the world – the GREAT Campaign – which was recently launched at Downing Street.
The purpose of the campaign is to use the momentum created by the London 2012 Olympics to raise the profile of everything that is great about Great Britain.
The campaign has ten areas, or pillars as they are referred to, focusing on different aspects of British culture such as heritage, music, sport, entrepreneurship and innovation.
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Mr Carey said: "These pillars are basically areas we can attract people to Britain and show where we excel.
"What it's set out to do is make Britain a great place: a great place for people to visit, to stay, to work and to invest and to do business."
Mr Carey, who is a captain with Virgin Atlantic, has been chosen to be an ambassador for sport because of his adventure-led lifestyle away from the cockpit.
In 2010 he took part in the Gordon Bennett International Gas Balloon Race and hopes to take part again next year, and is currently planning a 435-mile trek across Lake Baikal in Siberia to raise money for a water supply in the Kibera Slum of Nairobi in Kenya.
He said: "Through these different events and challenges I promote the campaign. Each of these expeditions needs to be publicised and we will use these events to say 'look what Britain is doing'.
"It's overwhelming to be asked and to go to Downing Street, but it's an honour and really, really exciting."
For more information about the GREAT Campaign visit, www.fco.gov.uk/en/about-us/ who-we-are/.