Bath firm flushed with app success over Bag it and Bin it
A Bath firm's smart phone app which teaches people what can and cannot go down the toilet has become an unexpected success.
The free app, Bag it and Bin it, was launched by Wessex Water just six months ago but has already been downloaded by more than 20,000 people.
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The company created the app amid concern at the number of items that were causing blockages in sewers such as nappies, false teeth and underwear.
The app is also proving popular in countries such as Denmark, the USA and Australia.
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Clive Tugwell, Claverton Down-based Wessex Water's new media manager, said he was surprised with the app's popularity.
He said: "We didn't ever imagine that it would receive so many downloads so early since its launch. While it is a fun game, there is a serious message behind it as it educates people.
"It's also great to know that not only are our customers enjoying the game but that people from all over the world find it entertaining too."
The app is one of two which have been launched by Wessex Water in the past year, and which are available from app sites.
The other allows people to report leaks wherever they are and to access information about billing, services and company news.
The company said it planned to launch further levels to Bag it and Bin it later in the year which will show how leaving fats and greases to cool before disposing of them in a bin rather than down the sink or drain can stop sewers getting blocked.
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