Bath Half Marathon's lead charity is Coppafeel!
A breast cancer organisation which has helped turn the Bath Half Marathon route into a sea of boobs has been made the race's main charity for next year's event.
CoppaFeel! aims to raise £50,000 at the race in March after being named lead charity.
Last year TV presenter and patron Dermot O'Leary led 100 runners, known as Hooters, around the route, while in 2010, the charity's celebrity supporter was broadcaster Fearne Cotton.
This year the charity, which has not yet revealed a celebrity runner, hopes to field a team of 200 athletes for the race on March 3.
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Its runners leave crowds in no doubt about the charity's work by strapping giant boobs to their backs.
Mel Taylor, charity director at Bath Half event organiser Running High, said: "The Bath Half is the largest single day charity fundraiser in the South West, raising money and awareness for many local and national charities.
"We are delighted CoppaFeel! has agreed to become a lead charity for 2013. You can't help but get carried away by the energy and awareness that the charity brings to the event."
Among the runners will be the Boobettes – a group of young women with experience of breast cancer, who are using their diagnosis to fundraise and ensure other women of their age know the signs of the disease.
CoppaFeel! was founded in October 2009 by Kristin Hallenga, who developed breast cancer at the age of 23, to educate young women on the importance of checking their breasts regularly and knowing the right signs and symptoms.
She said: "Our campaign focus this year is CoppaFeel! in the shower. It's the perfect place to check your boobs as part of an everyday routine and especially after all the training for the Bath Half."
To take part, email firstname.lastname@example.org or call 0758 550 4255.
The Bath Half raised a record sum of £1.5 million last year for more than 70 local and national charities. There are still charity places available – visit www.bathhalf.co.uk or call 01225 422255.