Why Bath Domino's Pizza eaters are most generous in the west
Pizza customers in Bath are the most generous in the south west, according to the Domino’s chain.
The firm’s Bath franchise has notched up the second highest level of charity giving in the country via the Pennies electronic charity box scheme.
Customers in the city have pressed the button to donate 10,000 times since Pennies was introduced in November 2010 - three times the national average.
The scheme invites customers to round up their order to the nearest pound when ordering online, donating those extra pennies to charity.
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Since then, Domino’s customers have made two million donations nationally, making £470,000 for charity.
The main beneficiary of their generosity is the charity Special Olympics Great Britain which works to improve the quality of life for adults and children with learning disabilities through year round sports training and competition, and which is holding its main games in Bath this summer.
The organisation’s chief executive Karen Wallin said: "We are thrilled to see such generosity from Domino's customers. The money we receive in funding goes a long way to support our athletes and helps them to achieve their dreams. It is rather apt that our National Summer Games is going to be held in Bath in August of this year, and knowing that so many residents in the city have donated money to us via Pennies, makes the location even more perfect for our event.”
Preparations are progressing for the hosting of a Motor Activities Training Programme event during the games. Two training workshops have been delivered to 60 teachers and teaching assistants at Three Ways School in Odd Down, who are now in the process of setting up and delivering activities to around 80 pupils.
The MATP event will take place on Thursday August 29 where local participants will be joined by athletes from the Greater London and West Midlands regions.
James Swift, franchisee for Domino’s at London Road, said: “What amazing news! We are delighted to hear that our store has come out as second highest for charitable donations via Pennies. It is a fantastic achievement and we would like to thank our customers for their generosity – their money goes to support our national charity, Special Olympics Great Britain, and we know what a huge difference it makes to them.”