Bath Chronicle comment
Over the past few years the Bath Christmas lights switch on has become an increasingly important part of the festive calendar.
What was once a relatively low-key affair has grown into one that attracts Hollywood royalty (Nicholas Cage), actual royalty (The Duchess of Cornwall), comedy royalty (John Cleese) and now thanks to The One Show - the attention of the whole nation.
On Tuesday night, upwards of seven million people tuned in to see Bath in all its glory.
Bath loves being under the spotlight so thank you to John Bishop, Alex Jones and Matt Baker for coming to the city and switching on our Christmas with such style.
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So from a relatively small start how and why has the Bath Christmas lights event grown into such a spectacular event – an event that sets the scene for a fabulous Christmas season to follow?
The answer to that question is quite simple.
Like all successes in our lives the secret to success is all about partnerships.
It's all about relationships.
At Bath news and Media we are very proud of the relationship we have with everyone in this city.
We are a local business, a local newspaper working with local partners to ensure that this great city goes from strength to strength.
We are proud of the partnerships we have with the many and varied businesses in Bath as well as with the 60,000 readers every week who trust us in print and the 10,000 daily visitors to thisisbath.
We are trusted and traditional as well as relevant to 2012 and beyond – again like many of the businesses who advertise with us.
The lights switch on this year also acts as a symbol of what a bright future Bath has and just how committed everyone in the city is to making Bath the best and brightest city it can be.
On a serious note the lights switch on also symbolises the start of the busiest time for shops and restaurants.
For these businesses particularly Christmas is the most crucial trading time in the calendar.
With the economy still on strict rations even beautiful cities like Bath can't rest on its laurels, even Bath has to battle for its share of families' budgets.
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