Bath Christmas Market breaks record with busiest ever shopping day
Bath’s Christmas Market has had its busiest ever shopping day.
On Saturday the annual market recorded 24,000 visitors making it the market’s busiest day in its 11-year history.
It is estimated that 40,000 people visited over the weekend as a whole, with an unprecedented 140 coaches arriving into the city on Saturday alone.
Shoppers came from as far as North Wales, Yorkshire and Lincolnshire to see Bath at Christmas.
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Nick Brooks-Sykes, chief executive of organiser Bath Tourism Plus, said it brought in an estimated £11 million to the local economy.
He said: “After a few days of unprecedented bad weather at the beginning of the Christmas Market, I am delighted that visitor numbers are in line with our expectations. Clearly, our Christmas marketing campaign – the biggest ever – which we undertook in partnership with the Bath Business Improvement District (BID), has worked and the city’s retailers are seeing the effects of this.
“The Bath Christmas Market remains a firm favourite with both locals and visitors and is responsible for generating significant economic impact for the area.”
First time trader Becky Hamblin of the Bath Pig Company, said she was overwhelmed at the amount of trade she received on Saturday.
She said: “Business was quite slow on the first weekend due to the weather, but we certainly made up for it on Saturday. It also helps that we’re a recognised brand around Bath with our chorizo-based products proving popular as stocking fillers.”
The market is open until this Sunday. For more information visit, www.bathchristmasmarket.co.uk.